B02 · Modules 4, 5, 7 and 9
Made to Stick
Chip Heath and Dan Heath
Author framework confirmed
Edition baseline: Original book published 2007. Official companion model dated 2008; printed edition pagination not verified.
Principles to use: Simple, unexpected, concrete, credible, emotional and stories; prioritize the core idea and make it understandable and memorable.
Application: Rewrite an abstract promise, design a demonstration and check what a reader remembers.
What has been checked: Six principles checked against the authors' one-page book companion. Companion wording is not represented as a printed book quotation.
Next source check: Locate accessible book passages for the curse of knowledge, core message and examples before quoting them.
B03 · Modules 3 and 6
Influence The Psychology of Persuasion
Robert B Cialdini
Official edition scope confirmed
Edition baseline: Use the six-principle Revised Edition pictured by the user. Publication year and ISBN of that copy remain unconfirmed.
Principles to use: Reciprocation, commitment and consistency, social proof, liking, authority and scarcity.
Application: Match a buyer concern to relevant evidence and inspect whether a claimed limit is genuine.
What has been checked: Author's book page distinguishes the six-principle Revised Edition from the later New and Expanded edition with unity.
Next source check: Verify book passages and page or chapter locators. Unity stays outside the current six-principle baseline.
B04 · Modules 1, 2, 3 and 4
Obviously Awesome
April Dunford
Book scope confirmed; component passages pending
Edition baseline: Use the original 2019 book as the baseline. The current author page promotes an updated edition; its additions are not automatically included.
Principles to use: Competitive alternatives, distinctive attributes, customer value, best-fit customers and market category are planned for passage verification.
Application: Explain why a specific capability matters relative to the customer's actual alternatives.
What has been checked: Author book page confirms a connected five-component positioning method. Exact original-edition component passages and step sequence have not been inspected.
Next source check: Verify the original-edition five components, dependencies and positioning styles. Exclude material from Sales Pitch.
B05 · Modules 1, 3, 4, 6, 10 and 11
This Is Marketing
Seth Godin
Short book extract located
Edition baseline: Portfolio, 2018. Publisher ISBN 9780525540830. The author-hosted reader quotation supplies a page locator that has not been independently checked in print.
Principles to use: Empathy, a chosen audience, desired change, trust, permission, identity and status.
Application: Define the customer and change before constructing an offer; keep the delivered experience consistent with the promise.
What has been checked: The author's book page reproduces a reader's selected book quotations. Pilot quote Q1 matches that extract; the reported page is 28.
Next source check: Check the final edition's passages and pagination for the smallest viable audience, status, tension and permission.
B06 · Modules 4, 5 and 6
Building a StoryBrand
Donald Miller
Original edition metadata confirmed
Edition baseline: HarperCollins Leadership, 2017. Ebook ISBN 9780718033330 confirmed in the licensed preview.
Principles to use: A customer-centered seven-part story structure; detailed elements remain queued for original-edition passage checks.
Application: Build a message connecting the customer's desired result, difficulty, help, plan and next action.
What has been checked: Licensed preview exposes copyright and edition details plus publisher description; substantive framework passages are not exposed in that preview.
Next source check: Verify original-edition framework passages before detailed teaching or quotations. Keep StoryBrand 2.0 additions out of the baseline.
B07 · Modules 2, 3, 6 and 11
$100M Offers
Alex Hormozi
Pilot chapter content located
Edition baseline: Acquisition.com LLC, 2021. Ebook ISBN 9781737475705. Book narration released on The Game, August 19 2023, Parts 3 and 4.
Principles to use: Value equation; identify obstacles; generate solutions and delivery options; trim and stack; balance customer value with fulfillment.
Application: Pilot module: construct one deliverable offer and inspect its cost, capacity, proof, terms and test plan.
What has been checked: Part 3 identifies chapter 6 and its four value drivers. Part 4 identifies chapters 9 and 10, problems and solutions, and trim and stack. Transcript text was inspected; timestamps are approximate. Printed quotation wording is not independently verified.
Next source check: Reconcile the two transcript quotations with audio or the final print edition before PDF publication; verify guarantee, pricing and scarcity passages before expanding their treatment. Exclude Leads and Money Models.
B08 · Modules 6, 7, 8 and 10
Show Your Work!
Austin Kleon
Author chapter titles confirmed
Edition baseline: Workman, 2014; ISBN 9780761178972 on author book page.
Principles to use: Share process, teach what you know, tell stories and participate without becoming spam.
Application: Build useful content from real work; demonstrate a method while customer evidence is still being earned.
What has been checked: The author lists all ten chapter titles. Pilot quote Q4 is the exact title of chapter 6, not an invented sentence from its body.
Next source check: Verify chapter body passages and examples before extended teaching or quotation. Exclude the author's other books.
B09 · Modules 7, 8, 9 and 11
Day Trading Attention
Gary Vaynerchuk
Author book scope confirmed
Edition baseline: 2024 book; author release page confirms May 21 2024 US and Canada publication.
Principles to use: Storytelling in underpriced attention channels; match creative execution to context; integrate content and distribution.
Application: Choose a bounded channel experiment and adapt one useful idea to that setting.
What has been checked: The author describes the book's attention, storytelling and distribution scope. Detailed book passages and direct quotations remain unverified.
Next source check: Inspect book passages before adding tactical instructions. Preserve historical context; make no unsupported claim about today's platform performance.
B10 · Modules 1, 7, 9 and 10
Superfans
Pat Flynn
Author book structure confirmed
Edition baseline: 2019 book. Exact print ISBN and pagination remain unconfirmed.
Principles to use: Casual audience, active audience, connected community and superfans; meaningful experiences and relationships.
Application: Design a welcome, first useful result, participation opportunity and reason to return.
What has been checked: The author explains the book's four fandom levels and four-part structure. The later five-stage Superfans System is not used as book content.
Next source check: Verify the book's specific practices, boundaries and quotations before writing the complete relationship module.